2019
2019-06-25
10.17192/meta.2019.12.7931
urn:nbn:de:hebis:04-0003-2019-230-79315
keine Angabe
Constructing the Capital of Peace: Changing Branding Strategies for Istanbul’s Eyüp Quarter
https://creativecommons.org/licenses/by/4.0
public -Frei abrufbar
This article analyzes how the Justice and Development Party (AKP)-led local municipality changed branding strategies for Istanbul’s Eyüp quarter since its predecessor took office in 1994. Portraying itself as the savior of Eyüp’s heritage and Eyüp as the symbol of a larger imagined Islamic-Ottoman community, the AKP legitimizes its political rule on various levels. The diachronic comparison of municipal city guidebooks illustrates how the framing of Eyüp and its branding strategies changed with shifting political contexts. The recent strategy to attract diverse tourists as multipliers to consume and spread the AKP’s identity narratives demonstrates the political nature of tourism branding.
City Guidebooks
AKP
Eyüp
Neo-Ottomanism
City Branding
Urban Heritage Politics
City Guidebooks
2019-06-25
AKP
article
Annegret
Roelcke
Roelcke, Annegret
Eyüp
Neo-Ottomanism
2019
https://journals.uni-marburg.de/0003/2019/230/7931/7931.png
2019-07-10
https://doi.org/10.17192/meta.2019.12.7931
Universitätsbibliothek Marburg
Publikationsserver der Universitätsbibliothek Marburg
2019-06-25
application/pdf
City Branding
Urban Heritage Politics
Constructing the Capital of Peace: Changing Branding Strategies for Istanbul’s Eyüp Quarter
English
This article analyzes how the Justice and Development Party (AKP)-led local municipality changed branding strategies for Istanbul’s Eyüp quarter since its predecessor took office in 1994. Portraying itself as the savior of Eyüp’s heritage and Eyüp as the symbol of a larger imagined Islamic-Ottoman community, the AKP legitimizes its political rule on various levels. The diachronic comparison of municipal city guidebooks illustrates how the framing of Eyüp and its branding strategies changed with shifting political contexts. The recent strategy to attract diverse tourists as multipliers to consume and spread the AKP’s identity narratives demonstrates the political nature of tourism branding.
Vol 12 (2019)
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PeriodicalPart
urn:nbn:de:hebis:04-0003-2019-2303
Urban Development
application/pdf
2196-629X
2013
Center for Near and Middle Eastern Studies (CNMS)
Middle East - Topics + Arguments
Periodical
General history of Asia; Middle East
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urn:nbn:de:hebis:04-00030
2019
12
2019-06-25
urn:nbn:de:hebis:04-0003-2019-230-79315
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7878
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7878