2024
2024-09-05
10.17192/regiolingua.2024.1.1.8743
urn:nbn:de:hebis:04-0010-2024-324-87432
keine Angabe
Münster’s Sociolect Masematte – from Secret Language to Common Language?
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Münster’s sociolect Masematte is a Rotwelsch dialect that was spoken in four districts of the city until the end of World War II. Over a long period of time Masematte was considered almost forgotten but in the recent past it has become more and more present in Münster’s linguistic landscape, as shown in the first analysis of this paper. It becomes evident that Masematte is nearly exclusively used for marketing purposes. As a second step, +nbsp;we analyze which functions Masematte has or aims to have as a PR strategy. The basis for this analysis is data from semi-structured interviews with representatives of selected enterprises that use Masematte in their marketing. It becomes apparent that Masematte is particularly used to express local identity and evoke such among the target group. At the same time, Masematte obviously also serves as a kind of unique selling point of the enterprises.
local identity
Geheimsprache
marketing
Sondersprache
Marketing
linguistic landscape
secret language
sociolect
Linguistic Landscape
Lokalidentität
local identity
https://doi.org/10.17192/regiolingua.2024.1.1.8743
Geheimsprache
Sophia
Kleinhage
Kleinhage, Sophia
marketing
2024-09-05
Sondersprache
Münster’s Sociolect Masematte – from Secret Language to Common Language?
2024-09-05
Marketing
2024
linguistic landscape
German
2024-09-05
application/pdf
secret language
sociolect
urn:nbn:de:hebis:04-0010-2024-324-87432
Linguistic Landscape
2024-09-05
2024
https://doi.org/10.17192/regiolingua.2024.1.1
1
North German language and literature. From Old Saxon to Masematte
Vol 1 No 1 (2024)
urn:nbn:de:hebis:04-00106
2944-2133
RegioLingua. Zeitschrift für regionale Sprache und Literatur
Deutschhausstraße 9, 35037 Marburg
Marburg
Philipps-Universität Marburg
Periodical
https://journals.uni-marburg.de/0010/cover.png
3196261-0
application/pdf
urn:nbn:de:hebis:04-0010-2024-3245
PeriodicalPart
https://journals.uni-marburg.de/0010/2024/324/cover.png
1
Lokalidentität
Münster’s sociolect Masematte is a Rotwelsch dialect that was spoken in four districts of the city until the end of World War II. Over a long period of time Masematte was considered almost forgotten but in the recent past it has become more and more present in Münster’s linguistic landscape, as shown in the first analysis of this paper. It becomes evident that Masematte is nearly exclusively used for marketing purposes. As a second step, +nbsp;we analyze which functions Masematte has or aims to have as a PR strategy. The basis for this analysis is data from semi-structured interviews with representatives of selected enterprises that use Masematte in their marketing. It becomes apparent that Masematte is particularly used to express local identity and evoke such among the target group. At the same time, Masematte obviously also serves as a kind of unique selling point of the enterprises.
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