0500 Oau 1100 2019 2050 ##0##urn:nbn:de:hebis:04-0003-2019-230-79377 2051 ##0##10.17192/meta.2019.12.7937 3000 Aly, Hend 4000 Royal Dream: City Branding and Saudi Arabia’s NEOM 5584 NEOM 5584 New City 5584 Corporatization 5584 Saudi Arabia 5584 Urban Development 5584 Creative 5584 Branding