Royal Dream: City Branding and Saudi Arabia’s NEOM

In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...

Cijeli opis

Bibliografski detalji

Izdano u:	Middle East - Topics & Arguments
Glavni autor:	Aly, Hend
Format:	Artikel (Zeitschrift)
Jezik:	engleski
Izdano:	Philipps-Universität Marburg 2019
Teme:	Corporatization New City Urban Development Creative NEOM Saudi Arabia Branding
Online pristup:	Online pristup
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!