Book Review: Carolin Rolf: This may be a shitshow, but it’s our shitshow! Fanmanagement in Zeiten von Social TV am Beispiel des Marketingtools Queerbaiting

Author Biography

• Elsa-Margareta Venzmer, Friedrich-Alexander-Universität Erlangen-Nürnberg

  Elsa-Margareta Venzmer, M.A., holds a bachelor’s degree in Media Studies and Musicology and a master’s degree in General and Comparative Media Studies from the Universität Regensburg. She is currently a research associate and lecturer at the Institute for Theatre and Media Studies at Friedrich-Alexander-Universität Erlangen-Nürnberg. Her latest publication, the article “The Lasso Way: Sentimental Masculinity and Friendship in the Football TV Series Ted Lasso,” argues that Ted Lasso exemplifies how sentimentality can reshape masculinity and define the aesthetics of cozy TV. Her other research interests include audiovisual media, queer theory, and affect studies.