Royal Dream: City Branding and Saudi Arabia’s NEOM
In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...
-д хадгалсан:
| -д хэвлэсэн: | Vol 12 (2019) |
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| Үндсэн зохиолч: | |
| Формат: | Artikel (Zeitschrift) |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
2019
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| Нөхцлүүд: | |
| Онлайн хандалт: | Онлайн хандалт |
| Шошгууд: |
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Vol 12 (2019)