Royal Dream: City Branding and Saudi Arabia’s NEOM
In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...
I tiakina i:
| I whakaputaina i: | Middle East - Topics & Arguments |
|---|---|
| Kaituhi matua: | |
| Hōputu: | Artikel (Zeitschrift) |
| Reo: | Ingarihi |
| I whakaputaina: |
Philipps-Universität Marburg
2019
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| Ngā marau: | |
| Urunga tuihono: | Urunga tuihono |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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