Royal Dream: City Branding and Saudi Arabia’s NEOM

In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...

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Publicat a:	Middle East - Topics & Arguments
Autor principal:	Aly, Hend
Format:	Artikel (Zeitschrift)
Idioma:	anglès
Publicat:	Philipps-Universität Marburg 2019
Matèries:	Corporatization New City Urban Development Creative NEOM Saudi Arabia Branding
Accés en línia:	Accés en línia
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