Royal Dream: City Branding and Saudi Arabia’s NEOM

In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...

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Publikašuvnnas:	Middle East - Topics & Arguments
Váldodahkki:	Aly, Hend
Materiálatiipa:	Artikel (Zeitschrift)
Giella:	eaŋgalasgiella
Almmustuhtton:	Philipps-Universität Marburg 2019
Fáttát:	Corporatization New City Urban Development Creative NEOM Saudi Arabia Branding
Liŋkkat:	Liŋkkat
Fáddágilkorat:	Lasit fáddágilkoriid Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!