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Royal Dream: City Branding and Saudi Arabia’s NEOM

In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...

पूर्ण विवरण

में बचाया:
में प्रकाशित:Vol 12 (2019)
मुख्य लेखक: Aly, Hend
स्वरूप: Artikel (Zeitschrift)
भाषा:अंग्रेज़ी
प्रकाशित: 2019
विषय:
NEOM
New City
Corporatization
Saudi Arabia
Urban Development
Creative
Branding
ऑनलाइन पहुंच:ऑनलाइन पहुंच
टैग: टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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