Royal Dream: City Branding and Saudi Arabia’s NEOM
In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...
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| Publicado no: | Vol 12 (2019) |
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| Autor principal: | |
| Formato: | Artikel (Zeitschrift) |
| Idioma: | inglês |
| Publicado em: |
2019
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| Acesso em linha: | Acesso em linha |
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