Royal Dream: City Branding and Saudi Arabia’s NEOM
In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...
Kaydedildi:
| Yayımlandı: | Middle East - Topics & Arguments |
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| Yazar: | |
| Materyal Türü: | Artikel (Zeitschrift) |
| Dil: | İngilizce |
| Baskı/Yayın Bilgisi: |
Philipps-Universität Marburg
2019
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| Konular: | |
| Online Erişim: | Online Erişim |
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