Royal Dream: City Branding and Saudi Arabia’s NEOM
In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...
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| Pubblicato in: | Middle East - Topics & Arguments |
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| Autore principale: | |
| Natura: | Artikel (Zeitschrift) |
| Lingua: | inglese |
| Pubblicazione: |
Philipps-Universität Marburg
2019
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| Soggetti: | |
| Accesso online: | Accesso online |
| Tags: |
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Accesso online
Accesso online| Collocazione: |
urn:nbn:de:hebis:04-ep0003-2019-230-79373 |
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| Data di pubblicazione: |
2019-06-25 |
| Lizenz: |
https://creativecommons.org/licenses/by/4.0 |
| URL di accesso: |
https://archiv.ub.uni-marburg.de/ep/0003/2019/230/7937 https://doi.org/10.17192/meta.2019.12.7937 |