Royal Dream: City Branding and Saudi Arabia’s NEOM
In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...
Gespeichert in:
| 发表在: | Vol 12 (2019) |
|---|---|
| 主要作者: | |
| 格式: | Artikel (Zeitschrift) |
| 语言: | 英语 |
| 出版: |
2019
|
| 主题: | |
| 在线阅读: | 在线阅读 |
| 标签: |
没有标签, 成为第一个标记此记录!
|