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Royal Dream: City Branding and Saudi Arabia’s NEOM

In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...

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Guardat en:
Publicat a:Vol 12 (2019)
Autor principal: Aly, Hend
Format: Artikel (Zeitschrift)
Idioma:anglès
Publicat: 2019
Matèries:
NEOM
New City
Corporatization
Saudi Arabia
Urban Development
Creative
Branding
Accés en línia:Accés en línia
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