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Royal Dream: City Branding and Saudi Arabia’s NEOM

In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...

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Izdano u:Vol 12 (2019)
Glavni autor: Aly, Hend
Format: Artikel (Zeitschrift)
Jezik:engleski
Izdano: 2019
Teme:
NEOM
New City
Corporatization
Saudi Arabia
Urban Development
Creative
Branding
Online pristup:Online pristup
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