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Royal Dream: City Branding and Saudi Arabia’s NEOM

In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...

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Kaydedildi:
Yayımlandı:Vol 12 (2019)
Yazar: Aly, Hend
Materyal Türü: Artikel (Zeitschrift)
Dil:İngilizce
Baskı/Yayın Bilgisi: 2019
Konular:
NEOM
New City
Corporatization
Saudi Arabia
Urban Development
Creative
Branding
Online Erişim:Online Erişim
Etiketler: Etiketle
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