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Royal Dream: City Branding and Saudi Arabia’s NEOM

In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...

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Sábháilte in:
Foilsithe in:Vol 12 (2019)
Príomhchruthaitheoir: Aly, Hend
Formáid: Artikel (Zeitschrift)
Teanga:Béarla
Foilsithe / Cruthaithe: 2019
Ábhair:
NEOM
New City
Corporatization
Saudi Arabia
Urban Development
Creative
Branding
Rochtain ar líne:Rochtain ar líne
Clibeanna: Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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