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Royal Dream: City Branding and Saudi Arabia’s NEOM

In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...

Deskribapen osoa

Gorde:
Argitaratua izan da:Vol 12 (2019)
Egile nagusia: Aly, Hend
Formatua: Artikel (Zeitschrift)
Hizkuntza:ingelesa
Argitaratua: 2019
Gaiak:
NEOM
New City
Corporatization
Saudi Arabia
Urban Development
Creative
Branding
Sarrera elektronikoa:Sarrera elektronikoa
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