Copertina

Royal Dream: City Branding and Saudi Arabia’s NEOM

In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...

Descrizione completa

Salvato in:
Pubblicato in:Vol 12 (2019)
Autore principale: Aly, Hend
Natura: Artikel (Zeitschrift)
Lingua:inglese
Pubblicazione: 2019
Soggetti:
NEOM
New City
Corporatization
Saudi Arabia
Urban Development
Creative
Branding
Accesso online:Accesso online
Tags: Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
headTitle($this->translate('References') . ': ' . $this->driver->getBreadcrumb()); $cites = $this->driver->hasCitations()?$this->driver->getCitations():[]; ?> 0): ?>

No citations were found for this record.

Documenti analoghi