Ata uhi

Royal Dream: City Branding and Saudi Arabia’s NEOM

In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...

Whakaahuatanga katoa

I tiakina i:
I whakaputaina i:Vol 12 (2019)
Kaituhi matua: Aly, Hend
Hōputu: Artikel (Zeitschrift)
Reo:Ingarihi
I whakaputaina: 2019
Ngā marau:
NEOM
New City
Corporatization
Saudi Arabia
Urban Development
Creative
Branding
Urunga tuihono:Urunga tuihono
Ngā Tūtohu: Tāpirihia he Tūtohu
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
headTitle($this->translate('References') . ': ' . $this->driver->getBreadcrumb()); $cites = $this->driver->hasCitations()?$this->driver->getCitations():[]; ?> 0): ?>

No citations were found for this record.

Ngā tūemi rite